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Demographic Profile

The following are important demographics and are related specifically to bicycle racing. The data compiled from USA Cycling, Bicycling Magazine, Simmons, and MRI reveals a large affluent, educated spectator base.

Demographic Profile
Sponsorship Packages
Benefits
Brand Impressions

Licensed Racers
Number of licensed racers 72,000
Median Age 34
Median Household Income $75,000+
College Graduates 81%
Post Graduate 27%
Male/Female 89%/11%
Professional/Managerial 57%
Married 35%

Recreational Riders
Total U.S. Cyclists 64.3-million
Adults (16 and over) 48-million
Children 14.3-million
Avid cyclists (Fitness/health) 31-million
Male/Female Ratio (Adults) 45%/55%
Median Age 32
Median Household Income $60,000+
College Graduates 70%
Ratio to Golf 2.5/1
Ratio to Tennis 6/1

Spectators
Total U.S. spectator base (est) 11-million
Adults (16 and over) 9-million
Children 2-million
Male/Female Ratio (Adults) 50%/50%
Median Age 37
Median Household Income $75,000+
College Graduates 60%