Brand impressions via competitive cycling can be accomplished through several means:

1. The 2007Elite Cycling Team is a virtual "rolling billboard", traveling throughout your target area, all year long, since the team train or race almost everyday of the year. With eight riders, this translates into over 840,000 impressions annually, for an $8,400+ value. Whether a casual training ride in December, or a grueling stage race in July, we are in constant contact with the general public, sports minded people, and the news media. Your company logo is displayed prominently on all articles of our team uniform, in accordance with your level of support. Our team members are under obligation to wear the team apparel at all times while on the bicycle (including training rides), as well as before and after races.

2. Team members typically attend sixty-five races or more per year. The exposure that is achieved at these races is tremendous. These events include major international stage races, as well as smaller regional events. In the last few years, we have sent our Elite team to professional races in Quebec, Venezuela, Trinidad and Tobago, Costa Rica, and the Dominican Republic.

At some of the larger regional events, crowds of 2,000 to 5,000 are common. The impressions potential here, with eight riders in front of 5,000 spectators, provides a minimum of almost 80,000 impressions in only a two-hour period!

Throughout the entire racing year, a great number of impressions can be made with even modest attendance. With an average of 400 impressions per hour, the LCP Elite Cycling Team can generate in excess of 400,000 impressions per year.

3. LCP is involved with three local training series. The first in early March, the Lockport and Rochester Giro Tour is a four week, eight event series alternating throughout the roads of the Buffalo Northtowns and Rochester area . In recent years we have had in excess of ONE HUNDRED riders participate in the competition. The second is the Jean Masse Memorial series, an eighteen-week race series held at the UB campus. These races, held every Thursday night from April through October attract over 120 licensed competitors from all over the Northeast and Canada. The third is the Genesee Valley Cycling Club training series on Tuesday evenings from April through September, held in the Rochester area. These events have been growing significantly in recent years and continue to attract new talent each year.

4. LCP is involved with the promotion of four USA Cycling (cycling's governing body) sanctioned races a year. These races attract competitors from all over North America, and beyond, including Professionals, Olympians, and National Champions. The races also attract extensive media coverage in both print and television.  Our crowning event is the Saturn Twilight Criterium which draws top riders and in 2005 had over 15,000 spectators!!!

5. LCP has been involved with many local groups, promoting helmet awareness, and bicycle safety programs. We participate in three to five yearly, and have done them in conjunction with Cornell Cooperative Extension, at the Hamburg fair grounds, and also with Tonawanda Police. LCP will be expanding its public service role for 2005 and future seasons - another major benefit for positive name recognition for our select group of sponsors. These activities are an opportunity for LCP to increase cycling safety and awareness, and an opportunity for the sponsor to see promotional dollars providing a major public benefit as well.